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(Solved): WPC 300 : HOA-4 Wellness Campaign-Assignment: Updated- Score 100%...


WPC 300
Assignment: Wellness Campaign
Wellness Campaign

Score for this: 100%

 

Question 1       3 pts

Execute a hierarchical clustering to find out the segmentation among the US states based on the attributes mentioned in the instructions. Submit parallel plots diagram to show the number of clusters obtained from the analysis. Make sure to show different colors for the different clusters.

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Question 2    3 pts

Based on the hierarchical clustering analysis, which cluster of States have low population and low physical activities comparing to other clusters?

  • Alabama, Indiana, Kentucky
  • California, Texas, New York
  • Kansas, Idaho, Michigan
  • Tennessee, Alaska, Ohio

 

Question 3            3 pts

 

For a wellness campaign, where your goal is to create awareness for people's health and weight related chronic illnesses, which cluster (based on hierarchical clustering analysis) would be an ideal target for an initial launch?

  • Cluster #2
  • Cluster #1
  • Cluster #4
  • Cluster #3

Question 4      3 pts

Based on the hierarchical clustering analysis, submit a screenshot of the appropriate US map with colored clusters of the States.

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Question 5          3 pts

Which of the following statements is true about cluster #4 from the hierarchical clustering analysis? [Save scripts for hierarchical clustering before moving on to the next question]

  • Low population and very high obesity
  • Low household income & low obesity
  • High household income and high physical activity
  • High population and high obesity

Question 6          3 pts

Execute a k-means clustering analysis using the same data attributes with a cluster range between 3 and 15. How many distinct clusters did you find from your analysis?

  • 8
  • 10
  • 4
  • 6

Question 7                 3 pts

Based on the K-Means clustering analysis in Q6 , what are the States that don't cluster together?

  • California & Utah
  • Kansas & New Mexico
  • Colorado & Minnesota
  • Texas & Florida

Question 8               3 pts

Based on K-means clustering analysis, which two States would appropriate for launching your campaign?

  • Alabama & Mississippi
  • Maryland & New Jersey
  • New York and Texas
  • Colorado & Minnesota

Question 9                       3 pts

Based on K-means clustering, which of the following States you definitely won't choose to run your wellness campaign?

  • Vermont
  • Oklahoma
  • West Virginia
  • Nevada

Question 10                    3 pts

Submit the JMP file with saved scripts for hierarchical and k-means clustering.

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