(Solved): phi360 Module 6 Quiz ...

Module 6 Quiz 

Please choose the best answer for the following questions:

Score for this quiz: 20 out of 20

Submitted Nov 18

This attempt took 90 minutes.

Question 1

2 / 2 pts

According to Galbraith, The Dependence Effect comes about when...

•   ... companies depend on consumers for sales.
•   ... marketing strategies are designed to discover what consumers want, then products are made to satisfy consumers.
•   ... consumer desires are created by the process by which they are satisfied.
•    ... production of products cannot go forward without interviewing the company's dependents.

 Question 2

2 / 2 pts

According to Savan, we are exposed to roughly how many advertisements in one day?

•   16
•   160
•   16,000
•    782

 Question 3

2 / 2 pts

Which of the following is a type of argumentative fallacy where the conclusion does not follow from the premises?

•   DeMorgan's Fallacy
•   Non Sequitur Fallacy
•    Brain Freeze Fallacy 
•   Prima Nocta Fallacy

 Question 4

2 / 2 pts

Which of the following is not considered by Goldman to be one of the ideal conditions for pure competition in free markets?

•   Competition within industries among firms
•   Fluidity of labor and capital
•   Unregulated marketing content
•   Perfect knowledge on the part of consumers
•    Producer's knowledge of consumer demands

 Question 5

2 / 2 pts

Delivering marketing content comes with all of the normal rights that individuals have in terms of free speech and expression.

•   True
•   False

 Question 6

2 / 2 pts

____________________ is the argument that says we have a moral obligation to use our disposable income to help alleviate suffering rather than purchase "fluff" or luxury goods and services (as presented in this module).

•   The Vagary Argument
•    The Prime Ethics Argument
•   The Affluence Argument
•    The Shareholder Argument

 Question 7

2 / 2 pts

One of the results of the Dependence Effect, according to Galbraith, is that...

•   ... people purchase products that they don't need instead of spending money on things they actually need.
•    ... people end up disillusioned with life.
•    ... people become dependent on their supervisors (all the way up the chain) to have a meaningful career.
•    ... people abuse drugs more regularly in free market societies.

 Question 8

2 / 2 pts

In the text, von Hayek argues that...

•   ... Galbraith's theory of The Dependence Effect is a good, sound theory. 
•   ... Galbraith's theory of The Dependence Effect is unlikely and doesn't consider the impact of producing cultural goods.
•    ... Galbraith's theory of the Dependence Effect is a clear example of how much we depend on technology.
•   . free market societies are worse off than socialist societies.

 Question 9

2 / 2 pts

Following FTC regulations is all that is needed to ensure a marketing campaign is ethical.

•   True
•   False
• Question 10

2 / 2 pts

Goldman believes that advertising has a way of dictating or censoring the content that accompanies that advertising by appealing to the "least common denominators".

•   True
•    False