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(Solved): bus 384 Concept Check 3.1- 3.4...


BUS384:   Concept Check 3.1 - 3.4

Submitted 24 May

In the long run, _____ provides above-average performance and is essential to survival of a business.
     a. cost cutting    

     b. a traditional approach to manufacturing    

     c. a sustainable competitive advantage    

     d. cheap labor

Creating a competitive advantage requires management to:
     a. increase the price of the most popular goods or services.    

     b. provide all customers with the same goods and services.    

     c. understand customer needs and expectations.    

     d. commit to traditional manufacturing practices.

3.2
When people dine at a restaurant, they expect the place to be clean and the service to be good. This basic customer expectation is an example of a(n) _____.
     a. order qualifier    

     b. search attribute    

     c. credence attribute    

     d. order winner

Fliant Airlines provides personalized chauffeurs to its customers. These chauffeurs shuttle between the flyers' destinations and their destined airports. This service differentiates Fliant Airlines from other airlines that do not offer such services. Given this information, providing personalized chauffeurs is an example of a(n) _____.
     a. order qualifier    

     b. search attribute    

     c. credence attribute    

     d. order winner

3.3
_____ are those attributes that can be discerned only after purchase or during consumption or use of goods and/or services.
     a. Experience attributes    

     b. Credence attributes    

     c. Search attributes    

     d. Variant attributes

The safety feature of an electronic equipment is its _____.
     a. credence attribute    

     b. perception attribute    

     c. search attribute    

     d. experience attribute

3.4
Which of the following is one of the five key competitive priorities on which organizations compete?
     a. Sustainability    

     b. Environmental awareness    

     c. Quality    

     d. Infrastructure

According to several research findings, which of the following is true of the role of quality in gaining competitive advantage?
     a. Businesses offering premium-quality goods usually have small market shares.    

     b. Quality is positively and significantly related to a higher return on investment.    

     c. A strategy of quality improvement increases a firm's short-run profitability.    

     d. Businesses offering premium-quality goods usually are late entrants into their markets.

In an organization, time reductions can only be accomplished by:
     a. employing a trial and error method during the production process.    

     b. eliminating non-value-added steps such as rework and waiting time.    

     c. eliminating quality control procedures during the production process.    

     d. employing strategies that improve customer response.

Mass customization requires companies to design goods, services, and operations around _____.
     a. flexibility    

     b. core competency    

     c. infrastructure    

     d. compensation systems



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In the long run, _____ provides above-average performance and is essential to survival of a business.
     a. cost cutting    

     b. a traditional approach to manufacturing    

     c. a sustainable competitive advantage    

     d. cheap labor

Creating a competitive advantage requires management to:
     a. increase the price of the most popular goods or services.    

     b. provide all customers with the same goods and services.    

     c. understand customer needs and expectations.    

     d. commit to traditional manufacturing practices.

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