(Solved): A Large Academic Medical Center Was Interviewing Candidates For The Position Of Marketing Director. ...
A large academic medical center was interviewing candidates for the position of marketing director. One interviewee was a vice president of marketing for a large consumer food product firm. During the interview, the interviewee was asked what skills he had for the position. He responded, â€œIâ€™ve sold products all my life and have been successful. Marketing a food product is no different than marketing a hotel, airline, or hospital.â€
Is this view naÃ¯ve?
Why or why not?
How is health care marketing similar to marketing other products or services?
How is it different?